Advertising options
Every placement runs on our own websites: cruise sites first, and travel sites for everything else. You choose the format, the audience and the dates; we build the campaign and report on it.
Banner advertising
Banners are served from our own ad server, so each click is tracked and we can switch creative without touching the sites. Our river and ocean cruise sites already carry a leaderboard at the top and bottom of every page.
Top leaderboard
1200 × 180, directly under the site header on every page. It scales down to fit phones, so one creative works on every screen.
Bottom leaderboard
1200 × 180, above the footer. It catches readers who have read the whole page, and it is usually bought together with the top position.
In-content square
300 × 250 or 250 × 250, set inside the article text with the copy wrapping around it. It works well for a single ship or a single offer.
How you can buy banners
- By segment: for example, every river-cruise site, every Alaska and Hawaii site, or every expedition site.
- By site: one or more named sites, such as a Danube or a Galapagos site.
- Run of network: all 388 cruise sites, all 216 travel sites, or both.
- Exclusive: every banner position on a segment or site for the length of the campaign.
Sponsored articles
A sponsored article gives you room to tell the story: a new ship, a new itinerary, a river you have just added, or the onboard experience. We publish it on the sites that cover that subject and link it to your booking or landing page.
- Ship and itinerary features: what the ship is like and where it goes, written for cruisers who are comparing options.
- Destination and port stories: the places your ships call at, published on the matching destination and shore-excursion sites.
- Offer announcements: a sale, a value-add or a new booking promotion, published on our deal and savings sites and on the cruise directories.
- Series: several articles across a season, for example one per region or one per ship.
You can supply the article or have us write it from your brief and materials. Either way it is edited to our standard and labeled as sponsored. See the article guidelines.
Beyond cruise: travel advertising
The same banners and sponsored articles run on our 216 travel websites: destination planners and things-to-do guides, all-inclusive resort and tour sites, local Best Of guides and dining guides, and hotel, flight and car-rental sites. They suit resorts, hotels, tour operators, tourism boards and travel suppliers, and cruise lines that want to reach travelers before and after the cruise. See the travel sites.
Newsletter sponsorship
Every cruise site in the network invites readers to join the Mister Cruise cruise deals newsletter. Sponsors get a featured block with an image, a short message and a link, set apart from our own content and marked as sponsored.
Featured deals and directories
We publish cruise deals on the Official Cruise Directory, the Official River Cruise Directory and our deal and savings sites, and travel deals on the Official Travel Directory. A featured deal is pinned and highlighted in those listings for the length of the promotion. River offers can run on both cruise directories.
Wave Season promotions
Wave Season, from January to March, is the busiest booking period of the cruise year. Our Wave Season packages combine leaderboards on your chosen segments, a sponsored article, a newsletter feature and featured deals, all timed to your sale dates. Ask early, so we can plan the placements around your sale dates.
Run of network
For a brand campaign or a fleet-wide sale, run your banners on all 388 cruise sites at once, or on all 604 cruise and travel sites. Run-of-network campaigns can still exclude segments that do not fit, for example river sites for an ocean-only line.
Pricing
We price each campaign by the sites, positions and dates you choose, and we offer better rates for longer campaigns, exclusives and packages that combine formats. Tell us what you have in mind and we will send a proposal.
Request a proposal