Specs and guidelines

Banner specs

• Leaderboards scale down on phones. Keep text large and central so it stays readable at a third of the width.
• Send one destination URL per banner. Tracking parameters are welcome.
• No auto-playing audio, pop-ups or pop-unders.
• We can design the banners from your logo, images and offer if you prefer.

Sponsored article guidelines

• Length: usually 600 to 1,200 words, with three to six images that you have the rights to use.
• Labeling: every sponsored article is marked as sponsored, with the sponsor named.
• Links: up to three links to your own pages, marked as sponsored links in line with search-engine guidelines.
• Accuracy: prices, dates and offer terms must be current and checkable. We include the terms or a link to them.
• Editing: we edit for clarity and for each site’s style, and we send you the final copy to approve before it is published.
• Afterwards: evergreen articles stay published after the campaign. Time-limited offers are marked as ended when they expire.

What we accept

We accept advertising from cruise lines, ports and destinations, cruise suppliers and travel businesses whose offers we would be comfortable showing our own readers. We do not accept misleading prices, claims we cannot check, or advertising unrelated to travel. All advertising is accepted at our discretion.

Reporting

Banner clicks are counted by our ad server, and we send a click report during and at the end of each campaign. For sponsored articles, add tracking parameters to your links and the visits will show in your own analytics.